M commerce is the new business system that uses wireless and mobile technology for the business. This is the combination of communication business and mobile information. M-commerce is just one component of e-commerce and cannot replace the business that has the following capacity. The business that is capable of attracting and retaining customers. The business that is able to gain profit. The business that can create competition through leadership management. The business that can stimulate the business and can keep customers demands satisfied.
Even if the managers should not worry about the m-commerce as their competitors by now. They should at least know that it is there and that is gaining the importance every day. The competitiveness they offer is that it is bringing new shape in the business and many people may decide to go m m-commerce in the near future. This is why conventional business has to make sure that they keep customers satisfied for long. The companies that have gone m-commerce are able to conduct the business in more effective and efficient way. However many managers are not considering the competitiveness that m-commerce may gain in the future because of they believe that m-commerce like the e-commerce in the past is surrounded with only noise and hype from promoters and people are likely to get confused and not to choose the system. m-commerce technology and terminology involves experience and education that it is yet to be gained by most managers.
The competitiveness of m-commerce may lie in the following area in the future. Since the m-commerce is just a component of the e-commerce the strategies that worked well by e-commerce, will also be the same strategies that will work well with m-commerce. The banking, shopping, sales automation, field automation, betting, and auctions will be conducted in a better way if they are conducted in the m-commerce way that in conventional way. Many area that are called silent business such as road management, remote monitoring, wireless business or logistics management will also benefit in the use of m-commerce.
In the entertainment area such as games, video, interactive games, music and graphics, it is likely to be conducted more on the m-commerce that using conventional way in the near future. The m commerce also can gain competitiveness in the communication aspects such as extranets, intranet, e mail and chat or information area such as news, directories, browsing and maps. The competitiveness of m-commerce will have an edge on the conventional methods because it will work according to individual preferences, there will be no limitation of location or time problem and it uses technology.
However the people are still concerned about the security of the m-commerce since it is not yet clear how it will protect consumers against hacking, viruses and unauthorized access. Another problem is that sometime the user may be required to have some level of technology to be able to use m-commerce.
Even if the managers should not worry about the m-commerce as their competitors by now. They should at least know that it is there and that is gaining the importance every day. The competitiveness they offer is that it is bringing new shape in the business and many people may decide to go m m-commerce in the near future. This is why conventional business has to make sure that they keep customers satisfied for long. The companies that have gone m-commerce are able to conduct the business in more effective and efficient way. However many managers are not considering the competitiveness that m-commerce may gain in the future because of they believe that m-commerce like the e-commerce in the past is surrounded with only noise and hype from promoters and people are likely to get confused and not to choose the system. m-commerce technology and terminology involves experience and education that it is yet to be gained by most managers.
The competitiveness of m-commerce may lie in the following area in the future. Since the m-commerce is just a component of the e-commerce the strategies that worked well by e-commerce, will also be the same strategies that will work well with m-commerce. The banking, shopping, sales automation, field automation, betting, and auctions will be conducted in a better way if they are conducted in the m-commerce way that in conventional way. Many area that are called silent business such as road management, remote monitoring, wireless business or logistics management will also benefit in the use of m-commerce.
In the entertainment area such as games, video, interactive games, music and graphics, it is likely to be conducted more on the m-commerce that using conventional way in the near future. The m commerce also can gain competitiveness in the communication aspects such as extranets, intranet, e mail and chat or information area such as news, directories, browsing and maps. The competitiveness of m-commerce will have an edge on the conventional methods because it will work according to individual preferences, there will be no limitation of location or time problem and it uses technology.
However the people are still concerned about the security of the m-commerce since it is not yet clear how it will protect consumers against hacking, viruses and unauthorized access. Another problem is that sometime the user may be required to have some level of technology to be able to use m-commerce.
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