Social media and ecommerce are two of the biggest and most influential components of digital. They have changed the way we communicate with one another as well as the way we purchase items. Recently, the leading social network, Facebook, built a commerce platform into their network. We have already seen how much Facebook 'Like' features can encourage buying behaviour, and now customers will be able to browse and purchase without ever leaving the social network.
Millions of fans around the world have started following their favourite brands across a variety of social platforms. Typically this is to benefit from the promotions and exclusives they have access to by virtue of being fans. When you follow a brand on Facebook their news and updates appear in your newsfeed. And if you 'Like' it, it will show up in your friends' newsfeeds and so the domino marketing effect begins. Now, if every piece of news they published were attached to a link that led users to their Facebook store, would that not increase visitors, encourage browsing and up sales? It sure would, and best of all, it would all happen within the social network.
What Facebook has done, and why brands should be excited to built online stores into the site, is that they have personalised the online shopping experience. They have taken all of the insight and knowledge they gained from being a social network and applied it to the world of commerce. Through users profiles and interests they can make recommendations and offer a more enhanced online shopping experience for the customer and all their friends.
The social network has integrated a secure payment system with PayPal, to make customers feel as comfortable buying from their ecommerce stores as they would any other.
They have also built in their own analytics system, Facebook Insight. In addition to using the popular Google Analytics, Webtrends and Omniture, Facebook store owners can track their user traffic and revenue through the platform's internal tracking system.
Groups have been set up within the network to help ecommerce companies learn how to increase their registration, conversions and cart size. They can help you drive traffic and deepen insights onto your site. Moreover, they can provide tips and best practice on how to create a social and personalised shopping experience.
Facebook stores are not limited to traditional retailers. ASOS was Europe's first fully integrated Facebook store and allowed customers to make full purchases without ever leaving the site. Procter and Gamble sold 1,000 pairs of Pampers diapers in under an hour, via Amazon WebStore and Delta Airlines launched a ticket counter, where customers could book and pay for their tickets without leaving Facebook. The opportunities are really endless
Millions of fans around the world have started following their favourite brands across a variety of social platforms. Typically this is to benefit from the promotions and exclusives they have access to by virtue of being fans. When you follow a brand on Facebook their news and updates appear in your newsfeed. And if you 'Like' it, it will show up in your friends' newsfeeds and so the domino marketing effect begins. Now, if every piece of news they published were attached to a link that led users to their Facebook store, would that not increase visitors, encourage browsing and up sales? It sure would, and best of all, it would all happen within the social network.
What Facebook has done, and why brands should be excited to built online stores into the site, is that they have personalised the online shopping experience. They have taken all of the insight and knowledge they gained from being a social network and applied it to the world of commerce. Through users profiles and interests they can make recommendations and offer a more enhanced online shopping experience for the customer and all their friends.
The social network has integrated a secure payment system with PayPal, to make customers feel as comfortable buying from their ecommerce stores as they would any other.
They have also built in their own analytics system, Facebook Insight. In addition to using the popular Google Analytics, Webtrends and Omniture, Facebook store owners can track their user traffic and revenue through the platform's internal tracking system.
Groups have been set up within the network to help ecommerce companies learn how to increase their registration, conversions and cart size. They can help you drive traffic and deepen insights onto your site. Moreover, they can provide tips and best practice on how to create a social and personalised shopping experience.
Facebook stores are not limited to traditional retailers. ASOS was Europe's first fully integrated Facebook store and allowed customers to make full purchases without ever leaving the site. Procter and Gamble sold 1,000 pairs of Pampers diapers in under an hour, via Amazon WebStore and Delta Airlines launched a ticket counter, where customers could book and pay for their tickets without leaving Facebook. The opportunities are really endless
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